Nani's pan-India appeal expands

The most-happening-star Nani touches a new benchmark in his career. The Hindi dubbing rights of his upcoming film ‘MCA' has been sold for Rs. 1.25 crore, highest ever for a Nani’s film till date.Producer Dil Raju should be laughing all the way to the bank.

Even though, films of lineage stars like Mahesh Babu, Jr NTR and Allu Arjun’s films are sold for anywhere between Rs 12 to 15 crore, but Nani crosses Rs 1 crore mark only in 2017 because he mostly does love stories.

Although, most of Nani’s films like ‘Bhale Bhale Mogadivoy’, ‘Nenu Local’ and ‘Ninnu Kori’ have shattered box-office records in AP, TS and overseas, but Nani was unable to expand his pan-Indian appeal.

“Pan-Indian audience like to watch mostly action films of big Telugu stars, than simple love stories. If not for Dil Raju’s tough bargaining, even ‘MCA” wouldn’t have got such a price,’ says a industry source.

Nonetheless, if Nani is able to expand his market across India, his subsequent movies will fetch producers a higher price apart from his soaring local and overseas market.