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Short film captures Kashmir’s beauty
\"Vaadi-e-Kashmir\", a short film on Kashmir, a CSR initiative of KENT RO, was released recently. Rajnath Singh, Home Minister and actress Hema Malini along with Mahesh Gupta, Chairman KENT RO Systems released the poster of the film, which has been created by Law & Kenneth Saatchi & Saatchi.
"Vaadi-e-Kashmir", a short film on Kashmir, a CSR initiative of KENT RO, was released recently. Rajnath Singh, Home Minister and actress Hema Malini along with Mahesh Gupta, Chairman KENT RO Systems released the poster of the film, which has been created by Law & Kenneth Saatchi & Saatchi.
The film showcases the warmth, oneness and love of Kashmir and its people, and also serves up the magical slice of the place. Malini has been the curator of this film, working closely with Gupta, Kenneth and the team to ensure this message is captured and shared with the nation.
Sharing her thoughts on this initiative she said, “As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the Valley.”
The six-minute short film, directed by Pradeep Sarkar, is a scintillating way to build a bridge of hearts, between Kashmir and the rest of the country. Shot over two weeks, Sarkar has brought alive this "Paradise on Earth."
Narrating his experience, Sarkar said: “Falling in love at the age of 62 years is possible. It happened to me when I went and met Kashmir! Though it was my first trip to Kashmir, it seemed like I knew the place... the warm and friendly people just make you feel at home instantly.”
The film calls the viewer to log on to www.dilsekashmir.com, a platform that's been created for the people across the nation to send a message of love to the people of Kashmir.
