Allu Arjun’s pan India appeal expands

Reigning star Allu Arjun popularity is expanding pan-India as his upcoming film ‘Naa Peru Shiva’ has been bought for Rs 12 crore by Hindi distributors. He is next only to superstar Mahesh Babu in fetching good price for Hindi dubbing rights for their respective films.

Actually, his last release ‘Duvvada Jagannadam’ was sold for Rs 8 crore, but now he has crossed the Rs 10 crore and joined the league of superstar Mahesh Babu whose film ‘Bharat Ane Nenu’ was sold for Rs 16 crore “Allu Arjun is the new star for B-town distributors who are ready to dole out big sums to bag Hindi dubbing rights of his films’ says a source.

And also with ‘Naa Peru Shiva’ billed as a tale of an army officer and revolving around patriotism which has universal appeal and bound to catch more eyeballs across India. “Actually, Hindi film viewers like to watch action-centric Telugu films and with Allu Arjun essaying back-to-back angry-young man roles in films like ‘Sarrainodu’ and ‘DJ’, his films are selling like hot cakes,” concludes a Hindi film distributor.

Interestingly, the famed lover boy transformed himself into a mass hero and delivered two Rs 50-crore plus blockbusters in Telugu along with adding Hindi film viewers to his bolstering fan following.