Vijay to don new hat?

Reigning star Vijay Devarakonda, who became a star overnight after the massive success of ‘Arjun Reddy’ is all set to turn a producer this year and establish his banner in a big way. Right now, the actor, who is awaiting the release of two of his big films ‘Geetha Govindam’ and ‘Taxiwala,’ is all set to do a big ticket film with Kranthi Madhav under the banner of Creative Commercials. “Recently, Vijay heard an exciting story from new director Bharatkamma, who made short films and decided to produce the film on his own,” says a source in the industry.

“Although, Vijay likes to work with big banners, yet he wants to make this particular subject which had shades of ‘Arjun Reddy’ and resolved to produce this film along with his father and establish their banner in a big way. He didn’t mind turning a producer, since he has gained enough experience in the industry and knows which type of film works at the box office,” adds the source. The actor is now reportedly demanding Rs 4 crore and producers are willing to pay him, but the ‘Pellichoopulu” star wants to add another feather to his steaming cap by donning the producer’s hat. Surely, the actor is going places.