Bragging at workplace may backfire, here's why

Bragging at workplace may backfire, heres why
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Highlights

While you may think bragging to co-workers about you promotion, or sharing some other good news on social media, as liberating, your \"humble\" act can backfire.

While you may think bragging to co-workers about you promotion, or sharing some other good news on social media, as liberating, your "humble" act can backfire.


A new study from City University London, Carnegie Mellon University and Bocconi University found that self-promoters overestimate how much their self-promotion elicits positive emotions and underestimate how much it elicits negative emotions.

As a result, when people try to increase the favorability of the opinion others have of them, they excessively self-promote, which has the opposite of the intended effect.

Study's lead author and lecturer at City University London, Irene Scopelliti, said that the results were particularly important in the Internet age, when opportunities for self-promotion have proliferated via social networking. The effects may be exacerbated by the additional distance between people sharing information and their recipient, which can both reduce the empathy of the self-promoter and decrease the sharing of pleasure by the recipient.

The researchers believe knowing this could be valuable for both braggers and self-promotion recipients.

The study is published in Psychological Science.
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