IIM-B media programme

IIM-B media programme
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Highlights

Indian Institute of Management Bangalore announces a three-day Executive Education Program in Media and Entertainment. The program is targeted at potential leaders in an existing entertainment or media business or new media entrepreneurs, content creators,

Bengaluru: Indian Institute of Management Bangalore announces a three-day Executive Education Program in Media and Entertainment. The program is targeted at potential leaders in an existing entertainment or media business or new media entrepreneurs, content creators,

media and entertainment industry executives, financiers, marketing executives, consultants, talent managers, vendors, production house managers and directors, executive and line producers, distributors and exhibitors.

Starting 14 December, the program involves three days of classroom workshops, exposure to various case studies and work-based assessment. The program has been conceived and designed by Prof S Raghunath, faculty, Corporate Strategy & Policy, IIMB.

Dr Raghunath also offers an elective course on Strategic Management in Film and Television Entertainment Industry in the Executive Post Graduate Program. He has written case studies on topics that include leadership and management challenges in film, TV, animation, gaming and entertainment business.

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