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The Smarter Screen
The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is digital.
The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is digital.
Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues for the digital age, to understand how we think and behave online.
Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can help consumers make better decisions on screens.
The research done will help optimise a business's online presence to understand about designing a web shop and help them find what they are looking for, to laying out your website that attracts and holds attention.
This book will help you transform the challenges of the digital world into powerful new opportunities.
