Adding Value to Waste

Ankit and Karan started thinking of a way to convert these flowers into an eco-friendly business venture. They started research in 2012 and a brilliant idea had taken shape by 2014 after several experiments. In May 2015, they founded Helpusgreen with the aim of utilizing the disposed flowers and turning them into bio-fertilisers and lifestyle products

Two friends in Kanpur were shocked by the amount of flowers that are dumped into the Ganges every single day, choking the river with pesticides and chemical fertilisers. They started collecting the flowers from temples and mosques in the city, and turned them into some brilliant eco-friendly products.

Enter a temple, mosque, gurudwara or church in India and the first thing you’ll probably notice is the abundance of flowers at the place of worship. There are flower sellers at the entrance, flowers strewn all over the shrine’s floor, devotees receiving flowers in the form of blessings – there seems to be no limit. Ever wonder what happens to those sacred flowers once we are done with our prayers?

According to many religious beliefs, flowers that are offered during prayers are sacrosanct and cannot be dumped into the garbage once they’ve wilted. This is one of the reasons why people prefer to discard them in rivers, lakes and other water bodies. But not many of us think about the fertilizers and pesticides that might have been used to grow these flowers, which then mix with the water and pollute it.

Ankit Agrawal and Karan Rastogi, two friends from Kanpur, had often thought of this issue. While growing up, the river Ganges had been an important part of their lives and it pained them to see it become increasingly polluted as the years went by.

According to him, every year, approximately 80, 00,000 tons of waste flowers are dumped into Indian rivers.
So, Ankit and Karan started thinking of a way to convert these flowers into an eco-friendly business venture. They started research in 2012 and a brilliant idea had taken shape by 2014 after several experiments. In May 2015, they founded Helpusgreen with the aim of utilizing the disposed flowers and turning them into bio-fertilisers and lifestyle products.

The duo picks up flowers from different places of worship every day – approximately 500 kg of them. Since they don’t have a factory, they divide the amount equally between themselves and take the flowers to their respective homes. The flowers are then mixed with organic cow dung and treated with about 17 natural components like coffee residue, corn cobs, etc.

These help increase the nitrogen content in the end-product. After a few days, earthworms are added to the mix. These worms consume the mixture and lead to the formation of vermicompost after 60 days. In this process, earthworms ingest the organic waste and then excrete it in a digested form. The excreta, called worm cast, is a dark, odourless and nutrient rich material that works as a great soil conditioner. Worm casts or vermicompost is a ready-to-use fertilizer.

Currently, they are exporting most of their products to Switzerland and Germany. And they are also making them available on e-commerce websites like Amazon, Flipkart, etc. While most of us leave it to the gods to take care of the flowers we offer up in places of worship, kudos to Ankit and Karan for turning at least a part of the offerings into such amazing and environment-friendly products.

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