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ICFAI Business School faculty win Case Awards 2016
ICFAI Business School (IBS), Hyderabad faculty won two awards at “The Case Centre Awards and Competitions 2016” which are considered the case method community\'s annual \'Oscars\'. The case study “IKEA in Russia: Ethical Dilemmas” authored by Prof G V Muralidhara and Namratha V Prasad won the award in “Ethics and Social Responsibility” category.
Hyderabad: ICFAI Business School (IBS), Hyderabad faculty won two awards at “The Case Centre Awards and Competitions 2016” which are considered the case method community's annual 'Oscars'. The case study “IKEA in Russia: Ethical Dilemmas” authored by Prof G V Muralidhara and Namratha V Prasad won the award in “Ethics and Social Responsibility” category.
The case study documented the dilemma faced by a well-recognised company that wanted to adhere to its ethical standards, even though not doing so would have been easier from a business point of view. It helps students realise that giving into corruption does not make business easier in the long run.
The case study “Netflix: Leveraging Big Data to Predict Entertainment Hits” authored by Prof DebapratimPurkayastha and Tangirala Vijay Kumar won the award in “ Knowledge, Information and Communication Systems Management” category.
The case study is about Netflix, a DVD rental and video streaming company, which began to employ big data to track, record and assess detailed information about its customers’ viewing preferences, choices and habits. It helps students realize how today’s managers are required to effectively leverage the explosive growth in the volume of data in meaningful ways that can be used to drive business decision-making.
The winners in other categories included authors from top Business Schools like Harvard Business School, INSEAD, HEC Paris and Ivey Business School. Now in their 26th year, these awards celebrate excellence in business and management education worldwide. Management category awards are given in 9 categories like Entrepreneurship; Ethics & Social Responsibility; Finance, Accounting &Control and Knowledge, Information & Communication Systems Management.
The winners in other categories included authors from top Business Schools like Harvard Business School, INSEAD, HEC Paris and Ivey Business School.
