RepUp works with TripAdvisor to help South Asian hoteliers automate guest feedback and improve service standards

New Delhi: RepUp, India’s leading Customer Experience Management start-up, today announced its affiliation with TripAdvisor, the world’s largest travel site. Through this association, RepUp will help make review collection easier and more seamless for hotels. On an average, 75% of travellers in India check online reviews before booking a hotel and out of these, guests are most unlikely to book a hotel without consulting reviews and opinions posted by others. Enabling the integration of TripAdvisor reviews with RepUp’s feedback platform, hotels will be better placed to ask customers for feedback.

This could be used further by hotels to improve their service offerings, as well as their reputation online. With this relationship, the Indian hotel industry will be able to access world class technology to improve the experience for their guests across the value chain – pre-arrival, on premises and post stay. For the Indian hospitality sector where technology is still largely disorganised, RepUp is the first of its kind to bring its knowledge on modern data science tech to enable the success of the hotel industry.

RepUp, which recently bagged the ‘Tech Rocketship’ award at the India UK Tech Summit 2016, is moving towards benchmarking and managing perceptions through its patent pending 3 stage Customer Experience Management model. This one-stop model for all 3 stages in the guest life cycle is powered with advanced analytics that give actionable inputs to correct failures in product, process or people in hotels. Listening to customers through user generated content, benchmarking performance against competition and building an automated framework to improve service standards will all lead to the end goal of improvement in reputation for hoteliers.

Choosing hotels on the basis of its reviews at various online platforms is a critical part of the booking process for customers. TripAdvisor is considered the world’s most prominent platform where travellers go to for the ‘wisdom’ of millions to see how hotels they want to stay at are perceived or how they are rated by other travellers around the world. Travellers also visit TripAdvisor to share their genuine experiences through reviews and ratings after having stayed at the property.

This tie-up of Repup with TripAdvisor is considered as very significant move for hotels as by virtue of this association; RepUp will be able to help hotels in review collection, analytics and collaboration around improving guest satisfaction.

The properties listed on TripAdvisor are ranked primarily through the quality, quantity and recency of reviews. RepUp is a local platform for the hotel industry which automatically collects all guest feedback, complaints, and reviews online – where everyone in the hotel can then participate in a social feed to deliver exceptional customer experience in a controlled manner. This association will help to improve net promoter score(NPS), guest satisfaction and repeat customers for the hoteliers.

Mr. Pranjal Prashar, Founder & CEO, RepUp said, “We are very excited to work with TripAdvisor. Our alliance will have a huge impact on approximately 200,000 online listed hotels in this region.”

“We see a great scope of innovation in hospitality tech which can impact the hotel industry in a positive way and greatly improve the hospitality experience for millions of travellers around the world. This is a great milestone for us in achieving our vision,” he added.

Currently, Repup has 20,000 rooms on its platform. With major partnerships with travel providers in the pipeline, RepUp is going to masses and looking forward to adding 900,000 hotel rooms by the end of 2017.

REPUP Hoteliers’ trusted reputation management partner

With rise of brands such as oyo, fab, treebo, value plus Indian hospitality industry looks optimistic.in the last few years in the luxury and branded segment foreign players have shown deep interest in the Indian market. For companies like RepUp the timing is right with 2,00,000 addressable hotels in india, Thailand, srilanka and indonesisa.

Perception precedes all and Reputations in Service industries are fragile! And customers armed with smartphones and empowered by ever burgeoning social media are like proverbial bulls in a china shop…

It is a double edged sword – service industry wants ALL its customers to give feedback but needs to tackle ALL negative feedbacks pronto.

Travelers across the world are now sharing their travel/hotel/stay experiences on social media. More travelers across the world take the reviewers’ experiences as the gospel truth and base their own holiday/travel/stay decisions on such feedbacks.

Those in hospitality industry need to constantly monitor, review, quickly respond and favorably manage the feedbacks they get via varied, known and unknown platforms. It is a daunting task.

This is where REPUP comes to rescue, revitalize and shore-up its clients from the Hotel industry.
Repup is a platform for hotel industry to automatically collect all guest feedback, complaints and reviews, everyone in the hotel can participate in a Facebook kind of feed to deliver exceptional customer experience in a controlled manner.

With the help of our platform hotel hotels witness significant improvement in Net promoter score, guest satisfaction and repeat customers. Platform is fully integrated with major review and social platforms and guides hotels in improving online ratings and reviews.

From here on REPUP adds further value by helping its clients in measuring, benchmarking and managing perceptions through its patent pending 4 stage reputation maturity model.

REPUP applies semantic technology and has in its kitty intuitive decision making tools. It uses a patent-pending algorithm to improve reputation which leads to a real increase in bookings. Their patent-pending technology analyzes original review data with almost 90% accuracy.

REPUP Journey – PIQUOR Technologies, located in Gurgaon, which offers the product REPUP, was introduced in beta mode for a limited audience in December 2014. However the company released its major version in September 2015. It is the brainchild of Pranjal Parashar. The company has already added known industry names like Raddisson Blu, ITC Welcom Heritage, Fortune, Lemontree Hotels, Fabhotels, Pride Hotels, jaypee hotels and many more to its client list.

Repup is the only authorized review collection partner of Trip Advisor in this region.

REPUP is already looking to tackle future challenges by creating ecosystem around the platform, OTAs & and industry applications are being integrated in the first phase to provide deep analytics of connected data.

Currently repup has 15000 rooms on its platform. With some major partnerships with OTAs, RepUp is going to masses and looking forward to add 900,000 hotel rooms by the end of 2017.

Company is looking to do 1 million$ ARR by 2017.

Website- www.repup.co