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Starbucks and TrulyMadly are playing cupid this Valentine’s
With Valentine’s Day just around the corner, Starbucks has partnered with TrulyMadly, the popular dating app, to offer singles an opportunity to meet at Starbucks.
With Valentine’s Day just around the corner, Starbucks has partnered with TrulyMadly, the popular dating app, to offer singles an opportunity to meet at Starbucks.
On Saturday, February3, Starbucks,in association with TrulyMadly willcelebrate Valentine’s Day with 50 chosen coupleseach in Delhi/NCR, Mumbai and Bangalore for the #StarbucksDate evening. All participants have to do is to get the #StarbucksDate badge, share their thoughts and they could win an invite for the special date event.
Each winner will be eligible tobring their partner to the special evening. The next 500 qualifying users (total across the 3 cities) willreceive a pre-loaded Starbucks Cardworth INR 500 to go and enjoy the Starbucks experience in their own time.
Additionally, 10 couples stand a chance to win an invite for the #StarbucksDate. All they need to do is post a special message for their partner on Twitter or Facebook with the #StarbucksDate and tag Starbucks India.
“Starbucks has always been the unique Third place for people to come together and share moments of joy and build meaningful connections. At our stores, we’ve been witness to first dates, marriage proposals, job interviews, reunions, community gathering and so much more. After all good things happen when people get together. When we meet, we get closer, we give more joy and we connect better. And what better occasion than Valentine’s Day to express ourselves. #StarbucksDate, in association with TrulyMadly, will encourage people to celebrate beautiful moments of connection and encourage new ones.” said Manmeet Vohra, Director - Marketing and Category, Tata Starbucks Pvt. Ltd.
“According to insights from our survey, coffee is the first preferred choice of beverage for around 55% of the users of our app and Starbucks is the No.1 choice of destination for a first date. This made it special for us to associate with Starbucks forthis Valentine’s Day.Through this association, we want to delight our users and make their dating experience even more special.”said Hitesh Dhingra, Co-Founder, TrulyMadly.
