Nestlé India continues with its innovations, launches NESCAFÉ SUNRISE INSTA-FILTER

As a leader in Nutrition, Health and Wellness, Nestlé India continues with its endeavour to bring to its consumers, clutter breaking innovative products. Adding to the range of coffee and beverages, Nestlé India introduces NESCAFÉ SUNRISE INSTA-FILTER - which provides the taste of filter coffee and yet does not require a filter. Specially made from 100% Indian coffee beans, handpicked from Coorg and Chikmagalur, this is blended and roasted to perfection transforming into a dry decoction – locking the rich aroma and fresh taste of filter coffee in every granule.

Announcing the launch, Ms. Nayla Sioufi, General Manager –Beverages, Nestlé India said “Traditionally, the coffee market in India is divided into two segments which include the Instant and Roast & Ground coffee. Observing a trend of dual usage we realized that consumers want a product offering which provides the best of both worlds- the taste of filter coffee with the convenience of instant coffee. With the introduction of NESCAFÉ SUNRISE INSTA-FILTER we aim to create a whole new segment expanding the overall category in India while enhancing consumers coffee experience.”

Nestlé India has partnered with Snapdeal for an exclusive offering of this product starting April 30. The exclusive pack comes with a traditional South Indian steel tumbler. The product will be available in the market at the cost of INR 60 for a 24g pack that contains 15 sachets of 1.6g each as well as a 100g pack (tin) for INR 225.

Nestlé India has always been passionate about providing great coffee experiences to its consumers through the world’s leading coffee brand NESCAFÉ. Nestlé India through the NESCAFÉ Plan works with thousands of farmers around the world, including in India and trains them on how they can further improve the productivity and quality of coffee in a sustainable and efficient manner.