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Facebook adds ‘I’m a voter’ campaign
Highlights
Facebook adds ‘I’m a voter’ campaign. As the country heads to the polls over the next month to elect a new ruling party and the Prime Minister, Facebook has launched a multi-faceted campaign in the country, exploring what people want from the social media website on a political level.
As the country heads to the polls over the next month to elect a new ruling party and the Prime Minister, Facebook has launched a multi-faceted campaign in the country, exploring what people want from the social media website on a political level.
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Through ‘I am a voter’, Facebook says that its goal is to drive more citizens to the polls, rather than get new users and has built some features to that end. Facebook India features a button labelled ‘I'm a Voter,’ to allow users to tell their friends that they voted. The button is only visible to users over 18, when voting is taking place in their region.
Ballots will be cast at 930,000 polling booths and 1.4 million electronic voting machines. More than 100 million Indians are newly eligible to vote, bringing the total Indian electorate up to 814 million people.
“Of the over 800 million people eligible to vote in India, 170 million are on the Internet and well over half of Internet users in India are using Facebook,” said Facebook spokesperson Andrew Stone.
More than 814 million voters, including over 23 million in the 18-19 years age group, will exercise their franchise in the world's largest democracy. India has the third-largest Internet base globally with more than 238 million users. There are more than 100 million active Facebook users in India.
On March 31, Facebook announced that it had 100 million active users in India, the second country to cross that mark after the US and would reset its sight on 1 billion users. India is also the only country where Facebook can even hope to have 1 billion new users from India.
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