City restaurants and pubs cash in on IPL fever

Summer is the season for the game of big bucks. IPL fever has kicked in and the city patrons now have plenty of choice to make the best of viewing the matches, supporting their favourite teams. The fine dining is not far off, cashing in on the ongoing craze. Happy hours, big screen, unlimited drinks till the match ends – these and more, offers are running a plenty to rake in the celebrative mood of India’s most favourite cricket series.

Hyderabadis now need not settle for a mundane viewing at home. There are many affordable offers that come in all sizes to cater every segment of the society. While some like catching up with friends watching an IPL match in progress with drinks at the bar, few others go to their favourite night clubs to listen to groovy music as they cheer for the match on a big screen. The rest of the revelers who would like to keep it simple stick to their regular eating out with families. The restaurants in the city are not far behind, airing the magic of IPL as the customers dig into their favourite cuisine.

The big screen and happy hours concept that has been derived largely from the west has picked up a great response and is a happening trend. The patrons who frequent some of their chosen dining places like it when the cricket mood gets mixed with food and drink. This makes the owners of fine dining a bunch of happy souls as the business gets kicked in. Leaving no stone unturned, the resto bars, dining and pubs compete with each other, showering offers for people to choose from.

Usually, fine dining incorporates IPL offers in the form of packages that involve food and drink labelled as an IPL combo. Bars on the other hand stick to happy hours, unlimited drinks while the match is in progress and drink all you can under a fixed amount. Sometimes, the weekend and IPL offers are strategized together in order to attract max crowd to get in and start cheering.

The one plus one offer at Hard Rock Café, Half Price Menu at Bottles & Chimneys and heavy IPL discounts at The Bar, Novotel are few popular choices. The best part about these offers is one thing in common – a big screen with great viewing mixed with favourite poison in hand. The regulars in some of the clubs totally love the idea and look forward to every season of IPL vying to hail the mania.

“People usually flock to watch IPL matches. They like the ambience, the big screen and the offer. It all goes well in sync. However, the discounts that we offer are permanent but IPL brings in the flavour” says Neeraj, Head of Mozzarella, Banjara Hills. “There is no great boost to the business, however, there is a fun factor to all of it” he adds.

With the nightlife and dining fast picking up to become a part of our culture, IPL frenzy definitely adds up to the excitement. With decent earning spending capabilities, people now do not mind spending those extra bucks to get a feel of live action happening, with beer in hand.