A boost to tourism during long weekends

Highlights

A Boost To Tourism During Long Weekends. Naren Mehta, an IT professional working in Hyderabad, is busy shopping for the last three days. He will be travelling to Chennai to meet his sister after three long years for Raksha Bandhan.

Naren Mehta, an IT professional working in Hyderabad, is busy shopping for the last three days. He will be travelling to Chennai to meet his sister after three long years for Raksha Bandhan.

Sourabh Das will be leaving for Delhi where his three sisters and parents stay. His younger brother who is in the Army at Ladakh will also be home for the festival. They will be meeting each other after 5 years.

Sharmili, a teacher at DPS, is travelling to Khammam as her parents and her brother stay there. She has three days off and might even extend her leave for another two days.

The festival of Raksha Bandhan has stood the test of time and is celebrated with the same zeal and tradition as it was celebrated in the ancient times. Even in the 21st century, this day is celebrated with great enthusiasm among siblings. With the changing times and changing thought processes, some things remain unchanged and sacred. This festival builds a strong bond not only between brothers and sisters, but also between families and keeps reminding them of their duties towards one another. Whatever be the physical proximity or distance, this auspicious day provides a link to bring them all together. Incidentally, the first long weekend of the year is here. During the next two weekends which would be preceded by Varalakshmi Vratam and Independence Day holidays, many people who have settled in various metropolitans will be travelling back to their hometowns.

Yatra.com says that traffic on its portal has already risen by 50 per cent, ahead of the coming weekend. "Travel during extended weekends has become quite the trend today," says Sabina Chopra, co-founder of Yatra.com.

A brother-sister duo, Rupesh and Mrinalini, with a few friends are flying to Bangkok this weekend. “This trip will be my gift to my sister. We will tie Rakhi there and do some sightseeing too. My parents are also coming from Delhi,” says Rupesh who is a designer in a global consultancy firm.

“People's mindsets are changing. Just like in everything else where things have short attention spans, in holidaying too, people prefer to take short breaks rather than a 15-day vacation. And long weekends fit in beautifully there," says Rohit of Travelocity, an online travel services provider.

“Families are now celebrating festivals and holidaying. For a nuclear family this arrangement is easy,” he added.

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