Shravani is `Srimathi Silk Mark

Shravani is `Srimathi Silk Mark
Highlights

Coinciding with the important festivals of Dasara and Diwali, Silk Mark Organisation of India has organised a seven-day expo of pure silk products at the Shilpakala Vedika, Hitec City, which concludes on September 29.

Coinciding with the important festivals of Dasara and Diwali, Silk Mark Organisation of India has organised a seven-day expo of pure silk products at the Shilpakala Vedika, Hitec City, which concludes on September 29.

 (From left) Neha Singh, Shravani and Sushmita

Silk Mark organised a pageant ‘Srimathi Silk Mark-2014’ which received overwhelming response from women. After initial auditions, 18 contenders were selected to compete in the grand finale which was conducted on Thursday. Based on their overall performance measuring their inclination for important tradition of Indian silks, knowledge on silk and their contribution in protecting the rich fibre and other aspects, the winner and runners up were declared.

AP Chief Secretary IYR Krishna Rao was the chief guest and CS Rama Lakshmi, ex - commissioner of sericulture, was the guest of honour. Both of them judged the finalists along with Shravani Reddy, CEO, Colarz and Padma, the culinary expert.

Shravani was announced the winner while Neha Singh and Sushmita stood second and third respectively.

The event aimed at conducting cultural programmes to involve more women to collectively understand the importance of quality consciousness in the present day conditions of heavy competition and contribute as silk admirers in eradicating the duplicates from the market and sustain and help the growth of Indian silk industry.

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