International podium for traditional weaves

International podium for traditional weaves
Highlights

Hyderabad based Anjali Sharma, owner and designer of ‘French Curve’, and Varsha Mahendra from Bengaluru, creator of ‘Jus’ Blouses’, showcased their clothing collections along with women designers from Ethiopia, India, Mongolia, Palestine, Papua New Guinea and Peru for the opening of the London-New York Festival organised by the International Trade Center (ITC)

City-based designer Varsha Mahendra and Bengaluru-based designer Anjali Sharma showcased their collections during the opening of the London-New York Festival

Hyderabad based Anjali Sharma, owner and designer of ‘French Curve’, and Varsha Mahendra from Bengaluru, creator of ‘Jus’ Blouses’, showcased their clothing collections along with women designers from Ethiopia, India, Mongolia, Palestine, Papua New Guinea and Peru for the opening of the London-New York Festival organised by the International Trade Center (ITC), a joint agency of the World Trade Organisation and the United Nations.

 Varsha Mahendra (centre)

The work of women artisans was interwoven with winning designs by students from the London College of Fashion and Parsons - The New School for Design, which was displayed during the fashion show. The event at the headquarters of the world body was a high-profile gathering of women saluting women’s economic empowerment and female excellence.

While Anjali’s studio works extensively with Indian artisans and promotes ancient traditional hand crafted intricate designs on fabric surface under her labels ‘Anjali Sharma’ and ‘French Curve’ that retail to some of the top stores in India and online in the UK, Varsha, a designer from NIFT, works for empowerment of women artisans to keep the craft alive and also help artisans to earn a living by pursuing the crafts.

 Anjali SharmaVarsha showcased her collection that was infused with Indian handlooms like Khadi, Ikat, Kalamkari etc. The works were developed by Banjara women who migrate to the cities for survival and become daily wage labourers.

“I have always been passionate about empowering women who are already into some form of business and help them reach larger audiences. These women are traditional designers and their foundation is deeply rooted in the country. It is indeed a proud feeling to showcase this on a global platform. Many have been working at construction sites to meet their needs and there are no next generation weavers or artisans in such a case. They have a special skill and are very talented,” noted Varsha.

The month-long event is developed to encourage tourism, business, especially in new digital and creative industries between the cities of London and New York and support a foundation to enable young people from less privileged backgrounds to join these industries in the future.

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