Shilpa Reddy takes her designs to Eiffel Tower

Shilpa Reddy takes her designs to Eiffel Tower
Highlights

The City of Nizams is slowly but surely making a strong fashion statement in the international arena. Renowned designer Shilpa Reddy is going to exhibit her autumn collection at J Fashion Autumn Show, for which the Eiffel Tower turns into a ramp on October 31 this year.

Malkha, a traditional fabric of Telangana, to debut in the international fashion circuit

While designers like Shravan Ramaswamy and Varsha Mahendra have taken Brand Hyderabad to the international fashion circuit, renowned designer from Hyderbad Shilpa Reddy has imprinted the name of Hyderabad in the history books by being selected among ‘thousands’ to showcase her designs for the first-ever show on the architectural marvel, the Eiffel Tower in Paris

The City of Nizams is slowly but surely making a strong fashion statement in the international arena. Renowned designer Shilpa Reddy is going to exhibit her autumn collection at J Fashion Autumn Show, for which the Eiffel Tower turns into a ramp on October 31 this year.

Shilpa Reddy does not need a formal introduction. A multi-faceted talent, she is a model, a fitness expert, a nutritionist, a designer, and was also Gladrags Mrs India 2004. Her designs are lauded by fashion connoisseurs from far and wide. Shilpa graduated with a degree in fashion designing from the Academy of Design in Toronto.

The designer is elated to exhibit her new collections at Eiffel Tower. “Eiffel Tower is iconic and being able to show my designs on top of the architectural marvel is a dream come true.”

“It’s a complete new collection. It is autumn in Paris and I have come up with the Autumn Collection. They are mostly silhouettes, which are strong and powerful,” adds Shilpa.

The designer, who is known for applying innovative techniques to cultural forms, reinventing cultural embellishment and embroideries, has extensively used Malkha fabric, an iconic fabric of Telangana. “I wanted to take something from my own region and present it on the international platform. No one used Malkha at an international level before. I have also added few design elements from Hyderabad. The designs are a fusion of Western and Indian,” she informs.

Shilpa Reddy believes that a designer should have a responsibility towards environment. “We just can’t burn the planet. The reason I have used Malkha is to show that fashion can be sustainable even by using traditional fabrics. The idea of this fashion show is to bring design, art, culture and architecture on a common platform. I have been selected for this fashion show as my designs, though modern, have cultural roots,” she adds.

The fashion show at Eiffel Tower is the brain child of Jessica Minh Anh, who made history in 2011 when she famously turned the iconic London’s Tower Bridge into a ramp. Merging the east and the west on a global platform, Shilpa Reddy will present a bold statement with clean structure, premium fabrics and impeccable finishes.

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