The 2014 flagship killer is here

The 2014 flagship killer is here
Highlights

The 2014 flagship killer is here, The One Plus One has been launched in India, priced at Rs 21,999 for the 64GB version (Sandstone Black).

64GB One Plus One with Snapdragon 801 launched at Rs.21,999

The One Plus One has been launched in India, priced at Rs 21,999 for the 64GB version (Sandstone Black). Notably, no 16GB (Silk White) version will be made available in India. The smartphone is available via invites from Tuesday, exclusively on Amazon.in.

The One Plus One smartphone will be available for purchase only for users with invites, and India-specific invites for the Tuesday launch have already been through distributed through One Plus and Amazon. A 10-day return policy by Amazon was also announced.

The company says the One Plus and Amazon platforms have been integrated so that invites claimed by a One Plus account can be used to purchase the '2014 Flagship Killer' on the Amazon One Plus One page. Users can log onto oneplus.net/in to register their interest for a OnePlus One invite.

One Plus said the India launch is the "next chapter" for the company, with an "entirely new team and model." The firm says the move will herald several firsts for the company, with the local chapter the first outside the company's headquarters to have a physical presence.

The firm added India will be the first region since the One Plus One's launch in April in 17 countries where a localised service infrastructure will be in place, offering both walk-in and phone support to users. One Plus reiterated the team in the country will be led by Vikas Agarwal, General Manager of One Plus India.

The company said the exclusive online retail partnership with Amazon also extends to the accessories of the One Plus One, which thus far include the flip cover, bamboo styleswap cover, and silver bullet earphones. Other accessories announced as 'coming soon' include the screen protector, protective case, clear case, and JBL E1+ Earphones.

Amit Agarwal, vice president and country manager, Amazon India, added, "We are very excited to bring this much awaited phone for our customers in India. And we are having real fun with the unique marketing initiatives for the launch. It fits right into our philosophy of bringing wide and unique selections and experiences for our customers."
Pete Lau, CEO of One Plus, said at the launch, "Our company focuses first on our users and our product. We want to provide the best possible experience for our Indian users who have been so supportive of our vision. To do that, we are investing heavily in our Indian operations and partnering with the fastest growing and most admirable e-commerce company in the market, Amazon.in."

The One Plus One runs Cyanogen 11S or CM 11S, with the 'S' signifying the customisation for the One smartphone. Notably, CM 11S is based on Android 4.4 KitKat, while the company has issued several OTA updates bringing bug fixes and new features in the interim, with the latest in November taking it to CM 11S 44S.

Notably, late last week, Cyanogen's exclusive partnership with Micromax for the domestic manufacturer's upcoming YU brand of smartphones had some major implications to the One Plus One in India. While the smartphone will launch with CM 11S in India, no further updates will be available.

One Plus has promised it will roll out a community version of a custom build of Android 5.0 Lollipop to Indian users in December, a production ready build will be available in February.

Features
The One smartphone sports a 5.5-inch IPS LCD display with a 1080x1920 pixel resolution and offers a pixel density of 401ppi. The display boasts Corning Gorilla Glass 3 protection.

It comes with 3GB of RAM and is powered by the quad-core Qualcomm Snapdragon 801 clocked at 2.5GHz with Adreno 330 GPU. Unfortunately, the One Plus One does not support expandable storage.

The One sports a 13-megapixel rear IMX214 sensor with six lenses and f/2.0 aperture that boasts quick shutter speed of only 0.3-seconds, according to One Plus. It also comes with a 5-megapixel front-facing camera.

Connectivity options on the One Plus One include 4G LTE, Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 4.0, and NFC functionality. It features a 3100mAh non-removable battery.

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