Election 2014 trends on Google this year

Election 2014 trends on Google this year
Highlights

Election 2014 trends on Google this year, Google India has announced its 2014 ‘Year in Search’ lists which offers a look at the top trends and searches through the collective eyes of the world on the web.

  • Narendra Modi is the most searched politician
  • FIFA World Cup 2014 and Indian Premier League among the hottest trends
  • Virat Kohli’s popularity surged this year beyond that of MS Dhoni and Sachin Tendulkar

Google India has announced its 2014 ‘Year in Search’ lists which offers a look at the top trends and searches through the collective eyes of the world on the web. ‘Year in Search’ offers a unique perspective on the year’s biggest interests, major events, and hot searches that ruled the web in India. The historic 2014 Lok Sabha elections emerged as India’s first digital election and revealed that an online presence mattered considerably for all political parties. It’s no surprise then, that the term Elections 2014 topped Google India’s trending lists this year.

In addition to this, Prime Minister Narendra Modi was one of the top most searched personalities this year, coming ahead of Bollywood biggies like Salman Khan and Katrina Kaif—the first time a politician has gained more search popularity than entertainment celebrities.

Also topping the trending searches were sports tournaments such as FIFA World Cup 2014 and Indian Premier League 2014. Searches for both of these banner sporting events broke records with fans searching online for teams, players, scores, and match results.

Among the top searched people, Sunny Leone continued to be the most searched personality, just ahead of perennial favourites like Salman Khan, Katrina Kaif, and Deepika Padukone. Cricket is second only to Bollywood in trending searches, and Virat Kohli emerging at the top of the charts, just ahead of Sachin Tendulkar.

Hitting bull’s eye at the box office, Bollywood thriller Ragini MMS 2 topped the chart this year as the most searched-for movie. Also leading searches in the movies category were Salman Khan’s Kick and Jai Ho, followed by the Aamir Khan blockbuster Dhoom 3. Popular tracks including Bang Bang’s title track, Honey Singh’s ‘Blue eyes’ and party song ‘Sunny Sunny’ from the movie Yaariyan emerged as the most searched in the music category.

The death of Sunanda Pushkar and the unsolved mystery of Malaysia Airlines 370 also generated a great deal of search curiosity.

A rise in smartphone sales in India and a growing demand for internet access on handheld devices has seen a huge spike in internet search on mobile in 2014. Railway enquiries, cricket news, online shopping followed by songs and film clips were among the top searches on handhelds devices. Weather information, games, and wallpaper downloads also formed a large section of these searches.

To see more information about Year in Search across the globe, use interactive data visualizations and to watch our annual video, visit google.com/2014.

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