Harley-Davidson’s 5th anniversary celebration commences

Harley-Davidson’s 5th anniversary celebration commences
Highlights

Harley-Davidson’s 5th anniversary celebration commences, Harley-Davidson will continue its role as principal and founding sponsor of the India Bike Week in 2015, for the third year in a row.

  • 8,000 HOG in India invited to join in the celebrations
  • Third India HOG Rally on Feb 19

The year 2014 ended on a strong note for Harley-Davidson India as the company completed five successful years in the country with more than 8,000 motorcycles on Indian roads since it commenced retail operations in July 2010. With 17 dealerships across 14 cities, the company continues to extend its reach and influence among young adults and core riders. To celebrate its India journey, thousands of Harley owners from around India are expected to make their way to Goa in February. United by a common bond and shared passion for freedom, and adventure, they will gather to celebrate Harley-Davidson India’s fifth anniversary and participate in the third India HOG Rally at India Bike Week.


Anoop Prakash, managing director, Harley-Davidson India, said, “The third India HOG Rally will be a larger-than-life celebration of the freedom that unites us all, and we invite all Harley owners and their families to join us in scenic Goa. Since we began our journey in India five years ago, Harley-Davidson has fulfilled dreams of personal freedom for thousands of brand enthusiasts. More than 8,000 Harley-Davidson owners are riding on Indian roads, which stands testimony to the customer experience we deliver to our owners.”

Harley-Davidson will continue its role as principal and founding sponsor of the India Bike Week in 2015, for the third year in a row. The partnership with India Bike Week advances the brand’s commitment to build a strong leisure motorcycling culture and bring motorcyclists and enthusiasts from across India together to celebrate and share their experiences. Set to begin just after the third India H.O.G. Rally celebrations on Feb ruary 19, the two day event will see thousands of Harley-Davidson owners thundering down the streets of Goa with their family and friends. This will also be the first India H.O.G. Rally to welcome Harley-Davidson Street 750 riders. The First India HOG Rally in 2013 saw a turnout of more than 600 Harley owners, followed by more than 1,200 Harley owners at the second edition earlier this year.

2014 was a milestone year for Harley-Davidson India as the company introduced 4 new motorcycles to the India market including the Harley-Davidson Street 750, Breakout, Street Glide Special and CVO Limited. The company also expanded its presence in the country with second dealership facilities in Delhi-NCR, Mumbai and Bangalore and opened its first dealership in Surat. 2014 also saw the largest combined attendance at its Zonal HOG Rallies with more than 2,000 Harley owners attending the four regional events.

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