Campaign to bring back Zing in relationship

The busy lifestyle these days has very little room for everyone to spend quality time with their loved ones, especially for young married couples. On the occasion of World Marriage Day (February 8), Bajaj has released findings from the survey which concludes this very issue between young married couples across India that want the ‘zing’ back in their relationships.

The survey concluded that Indian couples find a long ride on a motorcycle to be more romantic instead of dining outdoors for dinner, going to movies or spending quality time at home. A first-of-its-kind survey states that couples tend to feel close to their partners when on a bike. Unfortunately though, the survey also concludes that these romantic bike rides have seen a 45 per cent reduction post marriage.

Bajaj Auto stated that the ‘married youth’ segment is the biggest target group for the brand and the one-of-its-kind survey was conducted to understand the bike usage habits and the role it plays in their lives and relationships.

Considering the conclusion of young married couples losing their zing post marriage, Bajaj has launched a new initiative called ‘Zing Zong Ride’ contest wherein eight couples will ride a total 3,000 km and make a heart shape on the map of India.