Fiat announces 5x5 offer

In a move to bolster the sales of the Fiat line up in India, the automaker has come up with a new strategy to lure the mass market towards it. The company has introduced a new 5×5 offer for customers. The 5×5 offer gives a five-year warranty, five years of roadside assistance, five free service appointments, an interest rate of 5.5 per cent on loans and five couples also get to go on an international road-trip to Italy. The five-year warranty is inclusive of the extended warranty and is available on all its models, but the 5.5 per cent interest rate on loans is available only on the Linea.

The Turin based automaker lies among the top car manufacturers in the world in terms of market share, but after offering many hits, the company has seen a very large number of misses in India. One of the main reasons of this lies in the fact that Fiat cars do not appeal to mass market buyers as they are low on the mileage front, their dealerships are not as wide-spread as others and they have quite a negative image in terms of after sales service thanks to their past partnership with Tata Motors. This new strategy might appeal to the emerging middle class in the country.