Multiplexes, the new in-thing

When Vijayawada talks of entertainment, the first things that comes is cinema. And, with the advent of malls and multiplexes, the experience of viewing cinema has revolutionised a lot. The conventional single screen theatres are obsolete now. Despite the cost of tickets being high in multiplexes, people prefer watching movies in multiplexes to enjoy the ambience.

Malls are tying up with famous national and international multiplexes to attract customers. Multiplexes like Cinepolis, Inox and PVR are a big hit among cine-goers in the city as they offer immense viewing pleasure with picture of high resolution and digital sound in highly sophisticated environs. Cinepolis is the first international brand in the segment which is screening movies on six screens.

Inox cinemas was highly popular among movie goers till the start of PVR multiplex about two years ago. PVR has four screens, while Lel Inox and Urvashi Inox have got three each. The ticket prices in the multiplexes range from Rs 75 to Rs 175 in executive, recliner seat and club classes.

The creamy layer of the society is the major patron of multiplexes as they want to watch a movie in an environment without any whistles, claps and other nuisance, which is common in single screen theatres.

What has added to the experience is the facility of online booking. It has changed the whole experience of standing in long queues for tickets. People can now book their seats well in advance and select the row and seat they prefer to sit on.