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Kotak Mahindra partners with author Amish Tripathi
Kotak Mahindra Bank (KMB) launched a special-themed debit card based on best-selling author Amish Tripathi’s latest book ‘Scion of Ikshvaku’. The author was also present at the launch event held in the city on Tuesday.“The card, featuring the cover of the book (centred around Lord Ram), is a unique addition in the lender’s cards portfolio and a prized possession for any book lover,” said Sumit Bali, Senior Executive Vice President and Head-Personal Assets, KMB.
Kotak Mahindra Bank (KMB) launched a special-themed debit card based on best-selling author Amish Tripathi’s latest book ‘Scion of Ikshvaku’. The author was also present at the launch event held in the city on Tuesday.“The card, featuring the cover of the book (centred around Lord Ram), is a unique addition in the lender’s cards portfolio and a prized possession for any book lover,” said Sumit Bali, Senior Executive Vice President and Head-Personal Assets, KMB.
The card offers discount on any book purchased at Crossword. Another feature, ‘Tweet to Order’, was introduced for KMB customers registered for Hashtag Banking. They can order Tripathi’s book via Twitter by simply tweeting #Book Scion 262 @KotakBankLtd.
Customers will also be able to order the book from the bank’s website where they can avail a discount. “Kotak Mahindra Bank will continue to provide customised services and offerings in tie-up with other noted authors as well,” informed Sumit Bali.
