YU launches YUNIQUE 4G HD LTE smartphone at Rs 4,999

• The phone comes with 4.7 inch HD IPS display, 64 bit Qualcomm Snapdragon 410, 8MP camera at a price tag of Rs 4,999
• Brand aims to sell half a million handsets by Diwali
• Partners with Airtel to provide double data offer for customers

Disrupting the nascent 4G market with the best in class technology, YU, a subsidiary of Micromax and in an exclusive partnership with Snapdeal, on Thursday launched of its smartphone YUNIQUE at a price tag of Rs 4,999 aiming to become world’s most affordable HD 4G LTE enabled smartphone.

The brand is also gearing up to become the No. 1 online only handset brand, YU aims to sell half a million (0.5 million) smartphones by Diwali this year. YUNIQUE will be exclusively available on Snapdeal and will be made available for sale every week for registered users.

Apart from this YU has also its Onsite Doorstep Service in 283 cities, wherein it provides replacement for in warranty customers and COD option for out warranty customers.

“We strongly believe that Service is a big differentiator and this is the 2nd phase of our service journey to elevate experience of the customer who should have an option to have Service at home or experience in one of our Service Centres. With the launch of YUNIQUE, YU is introducing over 825 Authorized Service Centres across more than 600 cities wherein customers can walk in for Software Support, drop their Handsets and get replacement handsets at their Door Step.

This service will be soon extended to all YU devices,” Amarinder Dhaliwal, COO of Yu Televentures at the YUNIQUE launch at Taj Deccan, Hyderabad. YU has also partnered with Airtel to provide users moving to Airtel, with a double data offer wherein any new 4G Airtel sim activated will be eligible for an equivalent GB of data free, valid for 6 months.

The offer will get activated from the day a consumer activates a new 4G sim on YUNIQUE. Commenting on the launch, Rahul Sharma, Founder, YU Televentures said, “India is at the tipping point of digital revolution and we expect 4G technology to push internet usage to an unprecedented level.

Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24x7 data connectivity with increased video consumption and real-time mobility solutions. However to boost adoption, 3 key things including price, product and reach are important.

I feel that with YUNIQUE being available at 4,999 through a partner like Snapdeal that has the farthest reach, we have a compelling preposition to delight the consumer.” Talking about the partnership, Kunal Bahl, Co-founder & CEO, Snapdeal said, “We are extremely excited about our partnership with YU, a brand that has truly redefined the technology experience.

Priced attractively, YUNIQUE comes packed with features and is sure to capture the interest of users looking to migrate to 4G technology.

Together with YU, we look forward to bringing in more revolutionary and game changing gadgets and services for our customers across the country. We have seen an enthusiastic response from customers in the pre-launch phase and we are confident that we will see tremendous response towards its launch.”