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One helluva paratha thing!
There’s a new hell in town, which foodies are going to relish. ‘Hell Paratha’ launched by Hello Curry, the city based food startup, is offering a range of stuffed parathas with mouth-watering toppings.
Hello Curry’s launches new venture
There’s a new hell in town, which foodies are going to relish. ‘Hell Paratha’ launched by Hello Curry, the city based food startup, is offering a range of stuffed parathas with mouth-watering toppings.
The launch comes in light of its operations’ expansion that will now see 21 outlets across four major cities; Pune, Hyderabad, Bengaluru and Delhi.
As a part of this plan, the startup has tied up with Pune-based ‘EatSome’ food chain to open 12 Hello Paratha units in the latter’s outlets under what it calls ‘KICK’ (Kitchen in Commercial Kitchen) business model.
Speaking on the expansion, CEO of Hello Curry, Raju Bhupathy said, “KICK is the bridge or enabler that allows for a business model that is an easy-assembly kitchen in kitchen, highly mobile, requires no supervisor to manage operations and offers tremendous efficiencies of scale across the board.
“We will launch KICK model on a nationwide scale with a significant number of units all across India, right after Pune operations stabilise,” he added.
According to him, KICK is a seamless platform that enables Hello Curry to move from a capex high kitchens to an online model of zero asset internet first food chains in a sophisticated manner.
