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MoMagic reaches out to 90M users in India
MoMagic reaches out to 90M users in India. MoMagic reached out to 90 million users in India which includes 75 million smartphone users through OEMs (Original equipment manufacturers), 3 million users through offline and 12 million users via OTA (over the air), revealed MoMagic business and analytics team.
MoMagic reached out to 90 million users in India which includes 75 million smartphone users through OEMs (Original equipment manufacturers), 3 million users through offline and 12 million users via OTA (over the air), revealed MoMagic business and analytics team.
Arun Gupta, CEO and Founder MoMagic Technologies said, “An important trend which the data showcases is that we have managed to register 98 per cent activation and 80 per cent retention within one week, an important indicator that for online penetration an offline network is important, especially in the Indian context and keeping the Tier II and Tier III cities in mind.”
With the handset market accelerating at the rate of 25 per cent to 30 per cent for India, MoMagic Technologies aims to have 12M new user acquisitions in the FY 2015-16 through offline channel.
Having registered a remarkable 300 per cent year-on-year growth in revenue for FY 2014-2015 and worked on more 200M handsets in past 55 months, the company believes that the India App Ecosystem and M Commerce will play a significant role in the Digital India and Make in India Initiatives of the government of India.
“Two key reasons for better results with offline is: lower Internet penetration, network issues and lack of awareness and understanding amongst the end customer especially in the next rung of cities, where there is a clear need for one-on-one interface and explanation," he added.
