Max launches its festive collection

Max has unveiled its festive collection at the Hyderabad store on Tuesday. The collection was unveiled during the event at the store by the upcoming music director from the Telugu film industry, Runki Goswami and the Max Fashion Icon 2015 winner, Alice Rosario.

Speaking at the launch, Vivek Sharma, general manager, TS and AP, Max Fashion, said, “This is a very exciting time for the city and we are very pleased to unveil our festive collection during these celebrations.”

Commenting at the event, Runki Goswami said, “Shopping is the best part before our festivals. I love the collection because it reflects our Indian culture - the use of traditional ethnic prints and designs. I connect with Max easily as it portrays the origins of Indian ethnicity.”

Talking about the collection, the Max Fashion Icon India 2015, Alice Rosario said, “I am very excited to be a part of the launch and the new range is just right for the season’s festivities. I loved the rich colours, Indian prints and textures. Max is the best place for your festive shopping.”