Try clothes on virtually!

Trupik chooses Hyderabad for national debut

Taking the ‘MAKE IN INDIA’ initiative one step further, Trupik has launched an app that recreates a physical store experience allowing users to try on clothes virtually.

The app named ‘Trupik Connect’ uses advanced 3D body mapping to show customers how garments will drape on them.

The app eliminates issues like guesswork about the size and look, returns, browsing through numerous sites and inability to interact with the physical store when it comes to online shopping and issues with traffic jams, crowds, lack of information, trail room queues and discrepancies in online/offline stock when it comes to shopping at the store.

Founded in Silicon Valley, by entrepreneurs from Hyderabad Sridhar Tirumala, CEO; Vikranth Katpally, CTO; David Harmon, Chief Digital Content Officer and Aravind Inumpudi, COO, the startup is launching its operations right here in the city, making it centre of a revolution in retail.

Hyderabad will be the first city across the globe to experience Trupik Connect. Subsequently, it will be rolled out to other parts of the country, the continent and the rest of the globe. Very shortly, Trupik Connect will also move beyond garments and expand to include all fashion accessories.

Trupik has also set up the world’s first Virtual Manufacturing Plant (VMP) in Hyderabad. A revolutionary concept, the VMP recreates clothes in 3D, with painstaking detail to provide users with an experience that is as close to real as possible.

Looking at the future, the startup, intends to create multiple solutions in line with its vision of empowering people and giving control back to the shopper.

These solutions include platforms that will give users access to designers across the globe, allowing for interactions based on preferences, budgets and custom requirements and one that connects shoppers with artisans, craftsmen and weavers across the country.

With respect to the Trupik Fabric the team is working on prototyping and crystallising solutions that focus on connecting consumers with the makers and the designers, with personalisation and customisation as the central theme.The app is available on Google Play.