InFocus M535 launched at Rs 9,999

InFocus has launched a new budget smartphone in India, the InFocus M535, priced at Rs 9,999. The smartphone is the successor to the company's M530 smartphone, which was launched in June this year at Rs 10,999. It is available to buy from online in Gold and Silver colour variants.

The InFocus M535 runs on Android 5.1 Lollipop with the firm's own InLife UI skinned on top, and features a 5.5-inch full-HD (720x1280 pixel) display. It is powered by a 64-bit 1.5GHz quad-core MediaTek MT6735 SoC, coupled with a Mali-T720 GPU and 2GB of RAM.

The dual-SIM (Nano-SIM card support) smartphone bears a 13-megapixel autofocus rear camera with LED flash, apart from an 8-megapixel front-facing camera. Connectivity options include 4G LTE, Wi-Fi 802.11 b/g/n, FM radio, Bluetooth 4.0, Micro-USB, GPS/ A-GPS, and a 3.5mm audio jack. It measures 156x76.8x6.99mm, and weighs 158 grams.

It is powered by a 2600mAh battery. It features an ambient light sensor, proximity sensor, gyroscope, accelerometer, and magnetometer. The smartphone features almost the same set of specifications compared to its predecessor the InFocus M530, but with minor changes in battery and processor.

Speaking on the launch, Sachin Thapar, Country Head of InFocus India, said, "We believe that specs are not the only consideration while buying a smartphone today; the look and feel plays a huge part in consumer's buying decision. Increasingly, consumers are going for a device where the design reflects their personality and distinct them from the crowd.

Metal is the ultimate hallmark of premium looks and sturdy body, which is what we bring with InFocus M535, the only metal body smartphone at Rs. 9,999. With this product, we completely change the rules of the game for the under-Rs. 10k category in the country and offer our customers the best possible value for their money."