Joyalukkas launches The Arabelle Collection

In keeping with the exceptional standards of beauty, rarity and responsible sourcing for each diamond, Joyalukkas announces The Arabelle Collection, designed with Forevermark diamonds. This exquisite collection inspired by nature captures the magnificent plumage of the white peacock, beautifully interpreted in Forevermark diamonds.

Encapsulating the vivid grandeur of this majestic bird, the Arabelle Collection boasts of ear-cuffs, earrings, pendants and rings conceived keeping a minimalist elegance to the designs. Intricately set in white and rose gold with its fluid design, the peacock motif symbolises integrity and beauty, making The Arabelle Collection a perfect choice for the free-spirited sophisticated woman.

Sachin Jain, President of Forevermark India states, “Forevermark diamonds come with a promise of beauty, rarity and responsible sourcing. Less than one percent of the world’s diamonds are worthy of the Forevermark inscription. The new collection crafted beautifully by Joyalukkas is an extension of that promise.

It gives us immense pleasure to associate with a brand known for having a reputation of quality and creativity. The Arabelle Collection offers jewellery pieces with a contemporary twist to match the sensibilities of the modern, sophisticated woman.”

On the occasion, Mr Joy Alukkas Chairman and Managing Director, Joyalukkas Group says "We are pleased to partner with Forevermark, offering world’s most carefully selected diamonds coming from sources committed to the highest standards. With this collection, we are giving our clientele a contemporary touch in jewellery along with the promise of responsibly sourced diamonds by Forevermark."