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Quick news bytes from Way2SMS
Hyderabad-based startup, Way2SMS has rebranded itself as Way2, a service that will now provide news updates. The updates are available in eight Indian languages that include Hindi, Telugu, Marathi, Malayalam, Tamil, Bengali, Gujarati and Kannada besides English.
Hyderabad-based startup, Way2SMS has rebranded itself as Way2, a service that will now provide news updates.
The updates are available in eight Indian languages that include Hindi, Telugu, Marathi, Malayalam, Tamil, Bengali, Gujarati and Kannada besides English.
Speaking on the rebranding, founder Raju Vanapala said, “‘Way2’ is a mobile application that brings to subscribers short summarised nuggets of news in local languages in a magazine style format in just 400 characters.”
The company invested USD $2 million (approx Rs 13,24,69,900) in building the app, which took a year to get the team and infrastructure in place.
Speaking on the launch, Vanapala said, “Way2 stands out to address the most exciting segment of offering news bits on the mobile with its USP being the language of choice. The idea is to enable the reader to assimilate all the major occurrences across the world without having to spend too much time poring over lengthy articles.
However, in case the reader wants to read further, there is the option of going to the original site for exploring the news in greater detail.” The Way2 brand idea is spurred by the fact that the next-gen digital revolution is about to dawn in rural and suburban markets when regional flavour is set to emanate in its fullest form.
