It is time for Netflix and...

It is time for Netflix and...
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Highlights

It wouldn’t be long before Indians join the Netflix bandwagon as Netflix will be soon be a joining the pop culture. The service which launched recently, has its original series and movies as the stars of the service.

It wouldn’t be long before Indians join the Netflix bandwagon as Netflix will be soon be a joining the pop culture. The service which launched recently, has its original series and movies as the stars of the service.

There is one prominent Netflix Original that's currently missing though - you can't stream House of Cards on Netflix India - possibly due to licensing issues, as it was being aired on Zee Cafe. The only other show that we can recall making it to Indian broadcasters - Orange is the New Black - is available, likely because it was licensed under different terms.

"For our licensed content which we buy from studios around the world, it's particular to the countries because that's how licensing rights are sold," Chivantan Patel – head of user innovation said. "We acquire the best content we can get in each market based on the rights that are available, and in a couple of markets, India in particular because of the really rich production landscape there and the history of Bollywood, we elected to have some local content... and over time we'll continue to add titles."

Marquee series like Breaking Bad, Better Call Saul, Suits, Arrow; things like that... The way to think about it is that the content on Netflix is not static, and so over the next year or so the content may even double. Another issue particular to India is pricing although this is something that could change as the results of this grand experiment start filtering in.

Censorship is a hot topic in India, and Netflix has no plans to change anything about its programming - at least not yet. Nothing on the service is censored at this point. First of all one thing to understand is that to sign up for Netflix a credit card is required. You go through the signup process and then you access Netflix. It's a very proactive process; you have to go seek it out.

Interestingly, the ratings are not provided by any agency; they are based on Netflix's own global rating structure. Another key feature is that parents can lock out any content they see on the service and it requires a PIN code; to protect children.

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