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Mainstream filmmakers indifferent to need for children’s films
The media and entertainment business conclave organised in the city on Sunday by the FICCI-IIFA (International Indian Film Academy) saw personalities from the film industry coming up with some noteworthy but straight-from-the-mouth facts.
FICCI IIFA conclave discusses need to encourage children’s films
Hyderabad: The media and entertainment business conclave organised in the city on Sunday by the FICCI-IIFA (International Indian Film Academy) saw personalities from the film industry coming up with some noteworthy but straight-from-the-mouth facts.
Speaking on the occasion, Tollywood producer Allu Aravind said he was in the industry for materialistic gains. “I’m basically here to do business. The theatre and distribution set-up is so fragile that theatre owners will have to remove any film that is not faring well as a commercial venture or at the box-office.
Obviously, they cannot bear the overheads that get accrued if a film is screened just for the sake of it,” he said. This reaction came soon after a representative of Children Film Society of India (CFSI) answered a query pertaining to the lackadaisical attitude towards making films for children.
The representative said, “I don’t know the exact reason why filmmakers are not keen on making exclusive children’s films. Maybe they are apprehensive about the revenue potential of such ventures. But as a part of CFSI’s ongoing effort, we will continue to encourage filmmakers from the genre, which can broaden the youngster’s perspective and encourage them.
We are committed to strengthening the children’s film movement in the country.” Convenor of FICCI- Media and Entertainment committee - Telangana and AP Suresh Babu observed that opportunities in the field had increased. Moreover, people are also given training in their craft so that they can hone their skills to appropriate levels, he said.
“I am happy that both Telugu and Hindi film industry are making efforts to sort out the problems within. I may sound unrealistic, but I feel that an app needs to be developed to keep a tab on possible piracy. With so much of advancements in technology, I don’t think anything is impossible now,” he added.
Rakeysh Om Prakash Mehra, Chairman, FICCI Film Forum, said, “I don’t feel it is fair, when such beautifully made Indian films are not reaching all the people in the country. Lower middle-class sections cannot afford to go to multiplexes. We need to make films simple besides increasing the number of theatres.”
