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Apple working on Virtual Reality
A team of people from Apple are working on virtual and augmented reality gear in a budding challenge to Facebook-owned Oculus Rift and Microsoft HoloLens.
A team of people from Apple are working on virtual and augmented reality gear in a budding challenge to Facebook-owned Oculus Rift and Microsoft HoloLens. The teams ranks number in the hundreds, bolstered by talent hired away from companies working on altered-reality technology and buying startups in the fields.
Apple also has a trove of patents related to technology that could be put to work in reality-altering gear. "I don't think it's a niche," Chief Executive Tim Cook said of virtual reality in response to a question from an analyst. "I think it is really cool and has some interesting applications.
Virtual reality (VR) headsets immersed people in fictional worlds, while augmented reality (AR) eyewear overlaid digital data on the scenes around them. Facebook-owned Oculus is taking pre-orders for its eagerly-anticipated Rift VR headsets at a price of $599 (Rs 40, 666 approx). Rift was slated to begin shipping in March.
