Bridging Indian and English cultures

Bridging Indian and English cultures
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Highlights

In a step marking its commitment to strengthen cultural relations between India and United Kingdom, the British Council began ‘The Art of Storytelling India tour 2016’ in India recently. The programme aims to showcase UK’s ingenuity and creativity in the area of storytelling to young learners and cultural enthusiasts.

In a step marking its commitment to strengthen cultural relations between India and United Kingdom, the British Council began ‘The Art of Storytelling India tour 2016’ in India recently. The programme aims to showcase UK’s ingenuity and creativity in the area of storytelling to young learners and cultural enthusiasts.

Rob Lynes, Director, British Council India says, “It is our endeavour to promote art forms and share this expertise with India and showcase the contemporary style of storytelling. This vibrant art form has its roots in India dating back to centuries and is indeed a great tool to bridge the knowledge gap, promote learning and knowledge outside the classroom via various art forms.”

British Council has been promoting the ancient, yet revived, art of storytelling in India since 2011 as part of Kathakar - the International Storytellers Festival. Storytelling, an ancient art form that was present in most parts of the world having a tremendous hold and reach in India, underwent a revival in the 80s in the UK.

Today, storytelling is used not only in schools but also in galleries, museums, theatres and on radio for both children and adult audiences in the UK.

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