The realm of natural colours

As the iconic make-up brand, MAC unveils its Spring Summer 2016 collection; we sit down with Sonic Sarwate, Senior Artiste, MAC India who spoke to us about his journey as a makeup artiste, having a career in the industry, the growing market, beauty tips and tricks for V-Day and more. Read on...

One of India’s most sought after makeup artiste, Sonic Sarwate, who has worked with elite magazines like Vogue, Cosmo, Elle, Grazia to name a few and on runway shows in Paris, London, New York and Milan, among others believes that makeup is all about self-expression with colours.

In his recent visit to a MAC outlet in the city, he demonstrated ways in which one can wear makeup during the upcoming season, following trends that have been set at international fashion weeks; bright red and pink on the lips, minimal foundation on the face and drawn eyes.

Elaborating on this, Sonic says, “There has been a shift in the way makeup is perceived. The business is growing. Twelve years ago, there were very few brands and the shades were limited. But, now the scenario has changed, we have a wide range of products; each foundation has some 30-40 shades to go with any skin-tone.

Also, the market is getting better day-by-day; it has become all about individuality and getting new technologies that makes your skin look like “skin” and natural.” Recalling his journey in the industry, Sonic shares, “I was into designing and I thought I should be doing some sort of styling, so this is how I got into this field.

I wanted to learn makeup but never knew that I was going to end up doing this. I was freelancing for two years and then MAC happened and it has been almost 11 years, I am working for the brand.” “I train artistes on makeup. I worked backstage at fashion shows in Paris, which is inarguably the world’s fashion capital.

Now I have been doing it for about 10 years; I know where fashion is made, I know where the trends originate from and I am part of it and that makes me feel proud of,” he adds. Talking about the struggle in this blooming business, the artiste says, “My understanding and perception of makeup is much wider and it is easy for me to understand what a person sitting in my chair wants.

My job is to do makeup, talk about make-up, to see what is working for the region and bring the international touch in the local relevance.” “The word ‘struggle’ doesn’t exist in my dictionary. I have always done what I like to do. In my opinion, one should choose what they like and nobody can stop them. Because, when you like something and give your 100 per cent you will get 100 per cent good results,” he concludes.