Not brand conscious, but aware of brands, Ranveer Singh

Actor Ranveer Singh, who is known for his quirky and eclectic fashion sense, says although he is not brand conscious, he is well aware of brands.
"I wouldn't call myself brand conscious but I am very aware of brands.

I am very much aware of brands so my knowledge with brand is good," Ranveer said at the launch of American multinational clothing and accessories retailer GAP's store in Mumbai recently.

"GAP is one of the most renowned brands in the world which assures quality, coolness, style. It's great they have come to Mumbai it's a household name," Ranveer said about the brand, while adding that their products are "durable and high quality".

"So even if a person has certain financial standing and finds this cloth expensive it is an investment," he added. On the film front, after hitting the jackpot with ‘Bajirao Mastani’, Ranveer is prepping up for his next venture ‘Befikre’, which marks Aditya Chopra's comeback as a director. He stars in it opposite Vaani Kapoor.

The actor believes that style is an expression and that people should express themselves without any filter. "Style is an expression. It is how you express yourself, about your feeling. So, I think people should express themselves without any filter. I try my best to do that... I wear outfits according to my mood," Ranveer told IANS.

"I didn't know that people give so much attention to my clothes. I wear them for my own liking. I wear different stuff. I am not afraid to experiment or wear different clothes. I allow that mood to be expressed without any filter," he added.

Who does he consider the most stylish personality in showbiz? "Amitabh Bachchan is by far the most stylish star. Karan Johar and Imran Khan... I appreciate their sense of style. As far as actresses are concerned, Deepika Padukone is very stylish, Kangana Ranaut is also very stylish," said the ‘Bajirao Mastani’ star.