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Ushering in the IPL craze
Right from ‘Ek Desh. Ek Junoon’ in 2009 to ‘India Ka Tyohaar ‘ in 2015, the message of IPL was clear – “lets spread the cheer”. Continuing with the spirit, the chieftains of Sony Pictures Networks India (SPN) unveiled the campaign for season nine of the Indian Premier League (IPL).
Sony unveils thematic for season nine of IPL, rallies for ‘Ek India Happywala’
Right from ‘Ek Desh. Ek Junoon’ in 2009 to ‘India Ka Tyohaar ‘ in 2015, the message of IPL was clear – “lets spread the cheer”. Continuing with the spirit, the chieftains of Sony Pictures Networks India (SPN) unveiled the campaign for season nine of the Indian Premier League (IPL).
This year’s campaign, ‘Ek India Happywala’ implores every Indian of the world to build an empowered India by creating an atmosphere of harmony. Speaking at the launch, NP Singh, CEO, Sony Pictures Networks India said, “Over the last nine years, we have extensively promoted IPL, not only on television but across other mediums like print, outdoor and digital.
Our marketing campaigns have become cultural mnemonics in household conversations. And now, “Ek India Happywala’ is our earnest attempt to engage viewers in conversations that will spread the cheer to our children, because it is our children who will inherit this world from us.”
From programming content to contribution to society, Sony will make the ‘Ek India Happywala’ campaign their call to action with their array of CSR initiatives. “This is our way of ensuring that the ethos of the campaign stays alive much after VIVO IPL Season 9 is over,” said NP Singh.
