Comprehensive care for mother and baby

BirthRight offers an all inclusive care for pregnant mothers - pre and post delivery, foetal medicine and neonatal care

The first hour after birth is the golden hour which determines the future course of the baby’s health. Addressing the need of comprehensive care for pregnant women before and after delivery, a perinatal centre called, ‘BirthRight’ was launched by Rainbow Hospitals recently.

The support services that BirthRight offers include pregnancy counselling, child birth preparation classes, breastfeeding support, post partum care, nutrition and dietary support and yoga and fitness counselling.

The BirthRight by Rainbow was launched by TRS MP, Kalvakuntla Kavitha. Speaking after the inauguration, Kavitha said that she chose Rainbow for the safety it offered to her and her child.

“For a woman the weakest aspect is issues related to her child and that's where Rainbow provides the assurance and comfort of being in safe hands,” she said.

Kavitha expressed that Telangana has been laying great emphasis on mother and child care and as part of which 2016 has been declared as the “Year of New Born Baby” and the thrust is on identifying birth defects in children.

She said that the government is laying stress on zero percentage outside deliveries and all deliveries should happen only in institutions. “We are looking at the best practices and innovations in private hospitals, to adopt those in the Government hospitals so that the poor and under privileged will also benefit from such practices,” said the MP.

Talking about her district Nizamabad she said that she has allocated Rs 90 crore for the government hospitals there. “The issue of cesarean deliveries is rampant at the level of nursing homes at district level, district and maternity hospitals that are minting money through cesarean deliveries.

To curb this and encourage normal or natural delivery, government is trying to raise awareness amongst pregnant women about advantages of natural delivery and breast feeding,” she said.

“We will have 1,000 bedded hospitals at district level, 100 bedded hospitals at the constituency level and 30 bedded hospitals at the mandal level. Doctor availability is the biggest challenge at PHCs, we raised their salaries by 30 per cent to motivate them to work in rural areas.” Kavitha added.

Ramesh Kancharla, Managing Director, Rainbow Group of Hospitals Actress and Former Miss India Universe Namrata Ghattamenainim, Clinical Director, BirthRight, Pranathi Reddy, Director, Neonatal Intensive Care Services, Rainbow Hospital, Dinesh Chirla, were also part of the event.