Splendid in silk

Celebrating the rich splendour of silk with its ‘Resham Bagh’ campaign, Mirraw is curating a special selection of sarees

As part of its ‘Resham Bagh’ campaign, Mirraw.com is celebrating the glorious silk industry and raising awareness about its luxurious splendour, its richness and the arduous manufacturing behind the clothing.

Partnering with popular saree draper, Dolly Jain, Mirraw is curating a special selection of silk sarees and complementing jewellery at its online store for three days from March 14. What’s more? There is a discount upto 60 per cent on the items.

Stylist Dolly Jain, who holds a place in the Limca Book of Records for draping sarees in 125 variations, will assist in draping the handpicked range of of Kanjivaram Sarees.

The platform is also offering a stunning assortment of Banarasi, Art Silk and Bhagalpuri Silk sarees besides an inimitable collection of silk Salwar Kameez. To complete the look, patrons can also buy beautiful jhumkas and necklaces that go best with resplendent silk apparel.

Shailesh Jain, Co-founder, Mirraw said, “The silk industry is one of the most treasured aspects of Indian heritage. By bringing it into the limelight, we are not only helping our customers discover its splendour with greater depth but are also giving a more robust push to merchants and designers from tier II geographies through the reach and popularity of Mirraw.

We wish to showcase the most breath-taking silk designs to our buyers and also want to raise their awareness about silk production as a whole through the Resham Bagh campaign.”

To augment the excitement around silk, Mirraw is conducting an education series on social media platforms that will further pique the interest of consumers about the history, manufacture and market for silk across the globe.