Inspiring for diabetes control

Roche Diabetes Care rolled out the ‘Real Heroes vs Diabetes’ campaign to inspire people living with diabetes in the country to take control of their their diabetes

Roche Diabetes Care has launched a national campaign for diabetes control titled, ‘Real heroes vs diabetes’ recently. Putting an emphasis on ‘living healthy with diabetes’, the campaign portrays patients and showcases the manner in which they have taken control of and are successfully managing their diabetes through regular self-monitoring.

The campaign is led by Accu-Chek, the active blood glucose monitoring brand of Roche Diabetes Care. It features testimonials by people who regularly self-monitor their blood glucose levels with Accu-Chek Active and are leading an active life. Through the true stories of these people, Accu-Chek aims at inspiring people living with diabetes in the country to take control of their life.

Speaking on the significance of diabetes control, Sidhartha Roy, Business Head of Roche Diabetes Care in India said, “Given the enormity and proportion of diabetes in India, it is important that we advance understanding and awareness of self-monitoring as an integral part of diabetes management in our country.”

“The results of self-monitoring can help guide the patient with diabetes as well as the healthcare professional to adjust the many different parts of therapeutic interventions, thus potentially saving on treatment costs. We believe that self-monitoring of blood glucose empowers and enables a person with diabetes to make informed and timely decisions regarding his health and lifestyle, thereby making him the Real Hero!,” he added.By managing blood glucose daily, one reduces the risk of developing complications related to the eye, kidney and nerve damage, foot problems and even stroke.