Live
- Greater Nicobar Island project has all environmental clearances: Govt
- Fadnavis leaves for Delhi, expected to meet Amit Shah along with Shinde, Ajit Pawar
- HYDRA-Relocated Residents Struggling with Severe Maintenance Issues at New Dignity Housing Colony
- BGT 2024-25: Jasprit Bumrah is one of the best in the world, says Pat Cummins
- BIS to develop standards for 214 critical medical devices by 2025 end
- HM Amit Shah pens story of co-operatives revival, gets thumbs up from PM Modi
- Next BJP govt will give pension to all 10 lakh elderly in Delhi: Virendra Sachdeva
- Wipro appoints Omkar Nisal as CEO, Europe Strategic Market Unit
- UN chief warns of ongoing landmine threat as some parties renew use of anti-personnel mines
- Maruti Suzuki India’s cumulative exports of cars touch 3 million units
Inspiring for diabetes control
Roche Diabetes Care has launched a national campaign for diabetes control titled, ‘Real heroes vs diabetes’ recently. Putting an emphasis on ‘living healthy with diabetes’, the campaign portrays patients and showcases the manner in which they have taken control of and are successfully managing their diabetes through regular self-monitoring.
Roche Diabetes Care rolled out the ‘Real Heroes vs Diabetes’ campaign to inspire people living with diabetes in the country to take control of their their diabetes
Roche Diabetes Care has launched a national campaign for diabetes control titled, ‘Real heroes vs diabetes’ recently. Putting an emphasis on ‘living healthy with diabetes’, the campaign portrays patients and showcases the manner in which they have taken control of and are successfully managing their diabetes through regular self-monitoring.
The campaign is led by Accu-Chek, the active blood glucose monitoring brand of Roche Diabetes Care. It features testimonials by people who regularly self-monitor their blood glucose levels with Accu-Chek Active and are leading an active life. Through the true stories of these people, Accu-Chek aims at inspiring people living with diabetes in the country to take control of their life.
Speaking on the significance of diabetes control, Sidhartha Roy, Business Head of Roche Diabetes Care in India said, “Given the enormity and proportion of diabetes in India, it is important that we advance understanding and awareness of self-monitoring as an integral part of diabetes management in our country.”
“The results of self-monitoring can help guide the patient with diabetes as well as the healthcare professional to adjust the many different parts of therapeutic interventions, thus potentially saving on treatment costs. We believe that self-monitoring of blood glucose empowers and enables a person with diabetes to make informed and timely decisions regarding his health and lifestyle, thereby making him the Real Hero!,” he added.By managing blood glucose daily, one reduces the risk of developing complications related to the eye, kidney and nerve damage, foot problems and even stroke.
