Parle Agro unveils Frooti’s summer campaign

Parle Agro Frooti has launched its new television campaign featuring Shah Rukh Khan. Commenting on the launch of the ad campaign, Nadia Chauhan, JMD & CMO, Parle Agro Pvt Ltd said “At Parle Agro we have a long history in bringing forth unique offerings. With this campaign, we are motivating people to go further and to take action by choosing #TheFrootiLife.

Shah Rukh Khan‘s charm is endearing and fits in with the brand’s new ethos, which is bold and contemporary yet is innocently naughty and has a sense of familiarity. We aim to give the consumer a peep inside the Frooti life where anything and everything could happen.”