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Bina pataye exchange
In the consumer-centric world, where brands are doing all it takes to give all support and assurance of best service to end-users, ecommerce giant Flipkart is taking to ad films to reinforce its commitment towards consumers.Enhancing its consumer position in the market, Flipkart is not campaigning about its offers or products, but emphasising its assurance of quality service to consumers; and it i
Reassuring quality and service to consumers has been one of the quintessential virtue of ideal business communication. Flipkart is taking a minimalistic trail to do the same
In the consumer-centric world, where brands are doing all it takes to give all support and assurance of best service to end-users, ecommerce giant Flipkart is taking to ad films to reinforce its commitment towards consumers.Enhancing its consumer position in the market, Flipkart is not campaigning about its offers or products, but emphasising its assurance of quality service to consumers; and it is doing it through simple and outstanding ad films.
The ad films are not only targeting the existing online crowd, but also helping the other millions of consumers, who are reluctant on online shopping, to come and experience the extended assurance of ecommerce platforms; needless to say, Flipkart is very intelligently developing its own market by airing these ads on TV. Rehashing the online shopping experience, the ecommerce player is giving a new meaning to online shopping, it’s dubbing it as ‘not just convenient, it’s assured’.
Conceptualised by Lowe Lintas, Bengaluru, and the insight for the ads come from the fact that while shopping online might seem convenient and easy at great prices, the constant fear about getting the right product is always there. The ad addresses exactly those uncertainties - fake products and burdensome return process.
Titled ‘Easy Exchange & Returns’, the first film features a boss (who isn’t an online shopper), urging his employee to purchase a gift for her wife from a local store. The smart employee suggests the boss to try buying the gift on Flipkart, but the boss is apprehensive on taking the online route saying he doesn’t want to compromise on quality and choice. However, on being assured of quality and easy return, the boss decides to purchase the gift on Flipkart and as the ad film fades out, the boss seems pretty satisfied with quality and service.
The follow up ad titled ‘100% Original Products’, shows a doctor admiring his patient’s shoes. Once again, the patient insists the doctor to purchase the shoes he likes from Flipkart. The apprehensive doctor doubts the quality of products online and hesitates shopping online. Confident about Flipkart’s service and credibility of its products, the patient assures the doctor about original products and highlights the fact that the products are vouched by Flipkart itself.
What’s big, the patient dares to take an injection on his next visit if the product is not authentic; well, that’s a big promise. Interestingly, all the ads have a common sign off “Flipkart matlab bilkul pakka” and the reassuring answer to “Pakka na?” makes the user connect of the ad even stronger. With ads this simple and straight in flavour, Flipkart has strengthened its image as a consumer-caring brand. Good job Lowe Lintas, keep up the minimalistic approach.
What else is hot on Flipkart’s plate? The e-commerce giant has launched its own advertising platform dubbed ‘Brand Story Ads’ with around 50 big brands like Yes Bank, Micromax, Datsun, L’Oreal, already signed up. We’ll soon get back to you in detail.
