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Colgate signs up Virat Kohli as new brand ambassador
Highlights
Colgate-Palmolive India on Tuesday announced Virat Kohli, India\'s T20 cricket captain, as the new ambassador of Colgate Super Flexi toothbrush. The TV commercial of Colgate Super Flexi Toothbrush, that talks about a flexible neck, illustrates the similarity between Kohli\'s flexible batting strokes with Colgate Super Flexi\'s flexibility thus building a strong brand connect, the company said in a st
Colgate-Palmolive India on Tuesday announced Virat Kohli, India's T20 cricket captain, as the new ambassador of Colgate Super Flexi toothbrush. The TV commercial of Colgate Super Flexi Toothbrush, that talks about a flexible neck, illustrates the similarity between Kohli's flexible batting strokes with Colgate Super Flexi's flexibility thus building a strong brand connect, the company said in a statement.
Eric Jumbert, VP-Marketing, Colgate-Palmolive India said, "Virat Kohli is one of the top cricketers in the world and is known for his winning, flexible cricketing strokes. Hence he struck us as a perfect match to be Colgate Super Flexi's new brand ambassador.”
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