#MyMood #MyStarbucks

Starbucks has launched its first locally conceptualised campaign Welcome to Starbucks # MyMood #MyStarbucks. The campaign is an invitation to find that special personalised beverage which could relate to the varying layers of our daily emotions.

This campaign is based on making consumers appreciate the need to make distinctive choices and thereby, create personalized experiences in their daily life. The campaign #MyMood #MyStarbucks is centered around empowering the customer to explore a world of possibilities through customisations for their every mood.

It aims to help the customer discover their ‘own’ beverage by breaking down existing trial barriers and simplifying the steps of customisation through the true beverage artists the Starbucks partners. Be it an extra drizzle of delicious syrups, some extra crunch or even a double espresso shot, customers now have the opportunity to artfully craft and finish each beverage to suit their every mood.

“With #MyMood #MyStarbucks, we invite our customers to discover their own personalised Starbucks beverage by picking from countless options to find the perfect one that suits their mood best, in exactly the way they like it and artfully handcrafted by our store partners. We invite you to explore the world of endless possibilities. Welcome to Starbucks!” said Manmeet Vohra, director , marketing and category, TATA Starbucks.