Intelligent data for sales & marketing

TiE Hyderabad is organising an event titled “Are you ready for Intelligent Data? - The bond that helps Sales and Marketing teams align” on at V-Ascendas IT Park on April 25.

The workshop will aim to address the multitude of challenges pertaining to data including decay, accuracy, completeness and relevance. The legal issues related to privacy laws across different geographies will also be covered.

Challenges faced by marketers in acquiring, maintaining and effectively using meaningful data will take the centerestage. Gorden C Anderson, Vice President- Content, Inside View who is a pioneer in content and media technology as an entrepreneur and executive for the last 20 years will deliver the keynote address.

The event will also have a panel discussion with a focus on “Role of Technology in keeping Data useful for Sales and Marketing teams”.
Announcing the details of the event, Sreedevi Devireddy, Executive Director TiE Hyderabad said, “Every organisation needs data to run its business.

It is of utmost importance to keep it current, accurate and complete. It is quite obvious that businesses need to embrace technology to accomplish this. The panel discussion will explore the role of technology in this context.”