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Do cosmetic products make you feel confident?
Beauty companies focus more on how cosmetic products can make women look young but instead, they can replan marketing strategies on how these products can make them look good and feel confident, say researchers.
London: Beauty companies focus more on how cosmetic products can make women look young but instead, they can replan marketing strategies on how these products can make them look good and feel confident, say researchers.
The findings showed that 62 percent of women used make-up daily and that only three percent used it to look younger. The majority -- 52 per cent - used it to look good and 28 percent used it to feel confident.
Many middle-aged and older women feel underrepresented or not represented realistically in the media which affects their confidence and feelings of self-worth.
“They also dislike the young, airbrushed, or cosmetically-altered models used as they struggle to relate to them and consequently, to the products,” said Carolyn Mair from the London College of Fashion.
