SanDisk reinvents its Flash Drive for iPhone and iPad

SanDisk Corporation (NASDAQ: SNDK) launched the next-generation iXpand™ Flash Drive, a mobile storage device designed to help people quickly and easily free up space on their iPhone and iPad with up to 128GB of additional capacity.

The iXpand Flash Drive features a new, modern design that fits with most iPhone and iPad cases, a USB 3.0 connector for faster transfer speeds to Mac or PCs, and a completely redesigned app to easily manage photos, videos and music.

The iXpand Flash Drive will initially be exclusively available at Amazon.in for 30 days and then extended to other channels in a phased manner.

The iXpand Flash Drive is available in 16GB, 32GB, 64GB and 128GB capacities, at Rs 3,990, Rs 4,990, Rs 6,990 and Rs 9,990, respectively.

The drive is compatible with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone SE, iPhone 5c, iPhone 5, iPad Pro (12.9-inch), iPad Air 2, iPad Air, iPad mini 4, iPad mini 3, iPad mini 2, iPad mini and iPod touch (5th generation) running iOS 8.2 or later.

According to a recent consumer survey on the ‘Storage Consumption needs of the Indian consumer’ conducted by AMI for SanDisk India, many iPhone users are looking to free up more space on their phones.

“People are using their mobile phones to capture tons of photos and videos, and about 70% of iPhone users in India run out of memory every week and end up deleting files,” said Rajesh Gupta, Country Manager – India & SAARC, SanDisk Corporation.

“Our line of mobile storage offerings can immediately help them free up space. With the new iXpand Flash Drive, people can spend more time using their iPhone to capture what they love, and less time worrying about how and where to transfer these photos and videos.” he added.

Designed to be the perfect storage companion for iPhone and iPad, the reinvented iXpand Flash Drive features a flexible Lightning connector and now a USB 3.0 connector so users can quickly and easily move photos and videos between their iPhone and iPad and Mac or PCs.

The iXpand Flash Drive allows users to automatically back up their camera roll and contacts, and watch popular video formats straight from the drive. The new drive also includes encryption software that password-protects files, allowing people to share their content while keeping sensitive files secure across devices4.

The product features a redesigned app, the iXpand Drive app, which offers new features and an improved user experience. Giving users the option to save space instantly, the app now has a camera function so users can shoot and save photos or videos directly to the drive instead of on their iPhone or iPad.

The app also allows users to automatically back up content from popular social networking sites, as well as play back music within the app.